Pautia reviews your campaigns every day, explains what happened and why, and tells you what to do next. You choose how much human support you need.
Meta Ads today · Google Ads and TikTok Ads coming soonYour cost per lead is 20% below target. One item needs attention.
Form conversion dropped in one ad set. Your ads are fine.
Check the form in ad set A before moving budget.
You see costs went up, but not whether it was the auction, the ad or the form. Every guess costs budget.
Salary, benefits and months of hiring. For many agencies and brands, a full-time analyst doesn't add up.
Your team knows how to run the platforms, but lacks the experience to decide what to change, when and by how much.
Explore the dashboard with sample data. It's what you'd get from week one.
Connect your account once. From then on, Pautia works on its own every day.
Give us read-only access to your ad account. Your accounts always stay yours.
Every day we review campaigns, ad sets and ads, and compare them with your history and target using statistical criteria.
On the Analista and Equipo plans, a person validates every recommendation before it reaches you.
What happened, why, and the concrete action, ranked by how much money is at stake.
You don't change how you work. Pautia joins your monthly cycle and takes over the part that eats the most hours today: reviewing, understanding and deciding.
We give you your benchmark CPL and what worked.
We flag what not to touch while it learns.
Automatic daily review. Summary at 6 a.m.
A specialist reviews every recommendation; you approve.
Your team applies, with expert backup.
Monthly executive summary, ready to present.
Built for lead generation on Meta Ads. Every number you see comes from a calculation, not a guess.
What you need to know today in three or four sentences, separating facts from hypotheses.
We prioritize what affects your budget most and avoid repeated alerts.
We break the change down: how much comes from the auction, the ads and the form.
When there isn't enough data, we say so and don't recommend premature changes.
Every recommendation is logged with its outcome, so you learn what works in your account.
Pick any period and compare it with the previous one, last year or your 90-day average.
Every plan includes the analysis engine. The difference is how much work a person does for you.
For agencies with junior paid media teams who execute but need judgment to decide.
For agencies and in-house teams who run their campaigns and want an expert review before deciding.
For those who need a paid media team to execute, while keeping final approval on every change.
If your agency does creative but has no performance team, Pautia can be that team. You keep the client relationship.
On Copiloto and Analista we only read data. On Equipo we work with partner access and only apply changes you approve. You can remove our access anytime from your Business Manager.
Today, Meta Ads (Facebook and Instagram) with a focus on lead generation. Google Ads and TikTok Ads are on the way.
The urgent optimizations the analysis detects and you approve: budget adjustments, pauses and creative rotation. Building a new campaign from scratch is separate: the plan includes 1 per month.
Your ad accounts keep running as usual. Only the dashboard, alerts, reports and recommendations are paused.
An analyst means salary, benefits and hiring time, and depends on one person. With Pautia you get daily analysis and expert review from $149 a month, or full execution from $289.
No. We work with your campaigns' performance metrics, not with the names, phone numbers or emails of the people who fill out your forms.
We'll review one of your accounts and show you the first analysis before you decide.