Terms of Service

Last updated: September 30, 2026

1. Who we are

Pautia is a service operated by LFR Marketing, Peruvian taxpayer ID (RUC) 20613884361, located at [Dirección fiscal de LFR Marketing], Peru (“Pautia”, “we”). By subscribing to or using the service you accept these terms.

2. The service

Pautia provides monitoring, analysis and recommendations for digital advertising campaigns through a dashboard, alerts and reports. Depending on the plan, the service may include review by a specialist (Analista plan) and implementation of changes approved by the client (Equipo plan). The scope of each plan is the one published on our pricing page at the time of subscription.

3. Access to your ad accounts

Your ad accounts are and remain your property. On the Copiloto and Analista plans we access them with read-only permissions. On the Equipo plan we work with partner access and only apply changes you have approved in advance; every change is logged. You can revoke our access at any time from your account settings on the relevant platform.

4. Nature of recommendations

Recommendations are based on available data and technical criteria, but do not guarantee specific results. Advertising performance depends on factors outside our control, such as auctions, each platform's algorithms and policies, your offer and the market. Except on the Equipo plan, the decision to apply a recommendation is yours. On the Equipo plan, we only execute changes with your approval.

5. Pricing and payment

Plans are billed monthly in advance in US dollars, at the prices in effect when you subscribe. Applicable taxes are not included. We may update prices with at least 30 days' notice; changes apply from the next billing period.

6. Renewal and cancellation

Subscriptions renew automatically every month. You may cancel at any time; cancellation takes effect at the end of the paid period, and partial periods are not refunded.

7. Non-payment

If a payment fails, we may suspend access to the dashboard, alerts, reports and recommendations until it is resolved. We never interfere with or disable your ad accounts for non-payment. We may keep your history for a reasonable time to make reactivation easier.

8. Your data and ours

Data from your ad accounts belongs to you. You authorize us to process it to provide the service. We may use aggregated and anonymized information, which does not identify you or your clients, to improve our models and build market benchmarks. Pautia's software, models and analysis methods are our property. Personal data is handled under our Privacy Policy.

9. Confidentiality

We treat information about your accounts, campaigns and business as confidential and only share it with the providers needed to deliver the service, under equivalent obligations.

10. Your obligations

You agree to be authorized to grant us access to the accounts you connect, to comply with the advertising platforms' policies and not to use the service for unlawful purposes.

11. Limitation of liability

To the extent permitted by law, our total liability to you for any claim related to the service is limited to the amount you paid in the three months before the event giving rise to it. We are not liable for lost profits or for decisions by advertising platforms, such as ad rejections or account restrictions.

12. Changes to these terms

We may update these terms. If a change is material, we will notify you in advance by email or within the service.

13. Governing law

These terms are governed by the laws of the Republic of Peru. Any dispute shall be submitted to the courts of Lima, unless consumer protection law in your jurisdiction provides otherwise.

14. Contact

Email: contacto@pautia.io · WhatsApp: +51 933 017 827