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How Pautia works on your account, every morning.

An analyst that reviews all your campaigns at 6 a.m., explains what changed and why, and has the decision ready before your day starts.

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This is Pautia every morning.

Explore the dashboard with sample data. It's what you'd get from week one.

Sample data
Sample brand · Meta Ads · Leads + WhatsApp + AwarenessSample data
What you need to know todayReviewed by a specialist
This week you got 103 leads at $2.01 each, within your $2.50 target, and your WhatsApp conversations are on target too. Cost per lead rose 25% versus last week: the main cause is that fewer people complete the form in one ad set. Your ads are performing better than before.
Spend$207+2%
Leads103−18%
Cost per lead$2.01+25%
CPL target$2.50Within target
Daily cost per lead · last 14 days Target $2.50
Media plan · October 1–31 · day 19 of 31Total budget $1,500
Form leads Meta Ads · $1,000 · CPL target $2.50On target
Budget used$590 / $1,000
Cost vs. target$2.01within target
Results this month294 of 400
WhatsApp messages Meta Ads · $300 · target $2.00 per conversationOn target
Budget used$196 / $300
Cost vs. target$1.74within target
Results this month113 of 150
Awareness (reach) Meta Ads · $200 · CPM target $4.00Near target
Budget used$128 / $200
Cost vs. target$4.601.2x the target
Results this month28K impressions of 50K

Cost per lead rose 25%. Here's how the change breaks down:

Form (post-click conversion)
+27 pts
Auction (cost per thousand impressions)
+16 pts
Ads (click-through rate)
-18 pts · offset
Calculated with CPL = CPM ÷ (CTR × conversion). No guesswork.
4 ads · $207 · 103 leads · CPL $2.01 · best: Product reel 01
VideoBest
Product reel 01Leads · Prospecting
CPL$1.62
Leads48
Spend$78
CarouselGood
Catalog carouselLeads · Prospecting
CPL$2.05
Leads31
Spend$64
ImageFatigue
October promoLeads · Remarketing
CPL$2.88
Leads15
Spend$43
VideoLow data
Customer testimonialLeads · Test
CPL$3.10
Leads4
Spend$12
Every ad with its real image, cost and status. Filter by campaign and ad set.
Ranked by money at stake
Attention$40 at stake
Form conversion halved in ad set AClicks are steady: the issue is after the click.
Opportunity$35 at stake
Ad set C is above your CPL targetCPL of $3.47 vs a $2.50 target.
LearningNo action
Ad set B: new, don't touch yet21 leads so far. Waiting for more data.
UrgentReviewed by a specialist

Check the form in ad set A

WhyConversion fell from 8.8% to 4.0% while clicks held steady. The issue is after the click, not the ads.
What to doMake sure the form works and leads are recorded correctly. Don't pause the ad set yet.
Approved · logged in your history. We'll measure the result in 7 days.
Show me this with my data
How it works

From data to decision, every morning.

Connect your account once. From then on, Pautia works on its own every day.

01

Connect your account

Give us read-only access to your ad account. Your accounts always stay yours.

02

The engine does the math

Every day we review campaigns, ad sets and ads, and compare them with your history and target using statistical criteria.

03

A specialist reviews

On the Analyst and Team plans, a person validates every recommendation before it reaches you.

04

You get what to do

What happened, why, and the concrete action, ranked by how much money is at stake.

Where Pautia fits

Your paid media process, with Pautia at every stage.

You don't change how you work. Pautia joins your monthly cycle and takes over the part that eats the most hours today: reviewing, understanding and deciding.

Pick a plan and see who does what:
3/6stages handled by Pautia · 2 shared

Brief

Shared

We give you your benchmark CPL and what worked.

Launch

Shared

We flag what not to touch while it learns.

Daily monitoring

Pautia does it

Automatic daily review. Summary at 6 a.m.

Decision

Pautia does it

A specialist reviews every recommendation; you approve.

Execution

Your team

Your team applies, with expert backup.

Reporting

Pautia does it

Monthly executive summary, ready to present.

Your teamSharedPautia does it
What you learn each month feeds the next brief: your history makes recommendations better over time.
What you get

Senior-level analysis, every day.

Built for lead generation on Meta Ads. Every number you see comes from a calculation, not a guess.

Daily summary in plain language

What you need to know today in three or four sentences, separating facts from hypotheses.

Alerts ranked by money at stake

We prioritize what affects your budget most and avoid repeated alerts.

Why your cost per lead changed

We break the change down: how much comes from the auction, the ads and the form.

Respects the learning phase

When there isn't enough data, we say so and don't recommend premature changes.

Decision history

Every recommendation is logged with its outcome, so you learn what works in your account.

Periods and comparisons

Pick any period and compare it with the previous one, last year or your 90-day average.

Let's look at your account together.

20 minutes on a video call. We open one of your accounts and show you what we find. No strings attached.

Book a demo